Supporter Journey Planning & Email Lead

Supporter Journey Planning & Email Lead (12 month Fixed Term Contract)

Salary: £56,988 - £63,756 per annum + benefits (We normally offer a starting salary at the start of the range)

Based: Islington, London – hybrid working

Closing date: Tuesday 12th, May 2026

Interviews: w/c Monday 18th, May 2026

Location: Islington, London. We aim to create an environment where everyone can contribute to the best of their abilities. Our hybrid working approach brings together the benefits of both office-based and remote working in an inclusive way. For this role, you’ll be expected to work from our Islington office at least 40% of the time each week. Reasonable adjustments will be made to support individual needs.

Greenpeace UK is an independent national/regional organisation within the global Greenpeace campaigning network, which acts to change attitudes and behaviour, to protect and conserve the environment and to promote peace. The global network of Greenpeace organisations comprises 26 independent national/regional Greenpeace organisations with presence in over 55 countries across Europe, Africa, the Americas, Asia and the Pacific, as well as a coordinating and supporting organisation, Greenpeace International.

At Greenpeace UK, our email programme connects us to hundreds of thousands of people who care deeply about our planet. As Supporter Journey Planning and Email Lead, you'll be the guardian of that relationship.

You will achieve this by:

• Overseeing the delivery of our email strategy, managing our email schedule, leading our cross-departmental email planning group, and deciding which emails to prioritise when organisational needs compete, always keeping supporter experience at the centre

• Mapping supporter journeys across digital channels — identifying friction points, drop-off moments, and opportunities to ensure campaign, fundraising, and organising engagement works coherently together rather than competing for the same audiences

• Developing automated email journeys for key segments and implementing a testing framework to ensure a data-led approach to email optimisation, documenting and sharing learnings across the organisation

• Collaborating with the Insight, Data, and Technology teams to apply new audience segmentation models and supporter cohort frameworks, and to explore technology innovations for journey orchestration and cross-channel coordination

• Line managing the Email and Campaign Platform Specialist and providing task direction to the Content Designer, while contributing to a one-team culture where different perspectives are sought out, valued, and considered

About you

Your role has two distinct and complementary strands. On the email side, you'll look after the health and growth of our list, increase engagement and retention, lead our cross-departmental email planning group, and use insights and testing to continuously improve what we do.

On the supporter journey side, you'll work across the organisation to map and shape how people experience Greenpeace, ensuring that across campaign actions, fundraising, and organising opportunities, the right engagement reaches the right person at the right time. You'll develop automated journeys for key audiences and bring a strategic eye to how our digital touchpoints connect.

Working closely with our Technology, Data, and Insights teams, you'll explore what's possible with new tools and approaches, and have real influence on how our audiences experience Greenpeace. 

Essential Criteria for Success     

• Proven ability to deliver audience-focused email marketing at scale, with a track record of achieving positive KPIs, and hands-on experience with CRM and marketing automation platforms

• Ability to build and maintain relationships with a wide range of internal stakeholders, and the communication and influencing skills to manage these relationships effectively.

• Experience managing and developing a direct report to work effectively in a cross-functional or matrix environment

• Experience in cross-channel supporter journey mapping and planning, with an understanding of how different engagement types work together across digital touchpoints and audience segments

• A commitment to thoughtful and inclusive practice in both how we communicate with our audiences and how we work together internally

We give you: 

You’ll be encouraged to develop both personally and professionally, taking advantage of the wide range of learning and development opportunities available to our staff. We offer great benefits such as a generous pension scheme, subsidised lunches, free yoga and a wealth of well-being resources, just to name a few. Take a look at our Work for Greenpeace pages to find out more about what it’s like to work for us and why you should apply.

Our commitment to diversity:

We acknowledge that people from certain backgrounds are under-represented in environmental and campaigning organisations and we’re committed to doing what we can to correct this.

One of our Anti Racism Plan objectives is to proactively achieve stronger representation of people of colour, particularly within leadership positions, and we have recently published ambitious race representation targets. 

As part of our commitment to increasing representation of people from underrepresented communities in the environmental sector, we are piloting a Guaranteed Interview Scheme (GIS) as a new approach to make our recruitment more equitable. If you identify as a person of colour, you can choose to opt in to the Guaranteed Interview Scheme.

We will be aiming to offer everyone who opts into the scheme and meets the essential criteria a first stage interview. While we fully intend to honour this, exceptionally high application volumes may affect our capacity. If so, we will communicate clearly and keep candidates informed as we continue to learn and improve.

To Apply

For further information including the job description, please download the applicant information pack. Please ensure to save this file to your computer for future reference. Once the job listing has closed you will no longer be able to access it online.

We recommend taking a look at this document that contains top tips for filling out your application, complied by our recruitment team.

If you have any questions, please email us at huk@greenpeace.org. Please note that this email address is only for information. All applications have to be filled out on the website and cannot be submitted via email.

Greenpeace UK is an inclusive and diversity-friendly employer. We value difference, promote equality and challenge discrimination, enhancing our organisational capability. We welcome and encourage applications from people of all backgrounds and do not discriminate on the basis of disability, race, colour, ethnicity, gender, religion, sexual orientation, age or any other category protected by law

Closing date: Tuesday 12th, May 2026