Social Media Strategist

Social Media Strategist

Salary: £48,396- £55,644 per annum + benefits

(We normally offer a starting salary at the start of the range)

Closing date: Sunday, 3rd May 2026 (23:59)

Based: Islington, London – hybrid working

Location: Islington, London. We aim to create an environment where everyone can contribute to the best of their abilities. Our hybrid working approach brings together the benefits of both office-based and remote working in an inclusive way. For this role, you’ll be expected to work from our Islington office at least 40% of the time each week. Reasonable adjustments will be made to support individual needs.

Greenpeace UK is an independent national/regional organisation within the global Greenpeace campaigning network, which acts to change attitudes and behaviour, to protect and conserve the environment and to promote peace. The global network of Greenpeace organisations comprises 26 independent national/regional Greenpeace organisations with presence in over 55 countries across Europe, Africa, the Americas, Asia and the Pacific, as well as a coordinating and supporting organisation, Greenpeace International.

We're looking for a Social Media Strategist to drive the performance and impact of Greenpeace UK's social media channels (including Facebook, Instagram, Theads, Tiktok and Bluesky).

You will own channel scheduling, performance and optimisation across primarily organic social, with some campaign-focused paid activity. You’ll lead on performance analysis, testing and experimentation, using data and insight to continually refine our approach and improve results.

You'll work closely with campaigners, content creators, and digital fundraising colleagues. You’ll translate complex metrics into clear, actionable recommendations, helping the wider team understand what’s working, why it’s working, and where to adapt. You'll also be responsible for day to day social media management, including content scheduling and handling content requests from other departments.

You will achieve this by:

• Provide day-to-day management and oversight of the organisation's social media platforms, ensuring platform health, a coordinated flow of high-impact organic content. 

• Lead the analysis and interpretation of social media data, translating complex metrics into clear, actionable insights and recommendations for improvement.

• Support the coordination and delivery of real-time organic responses and reactive content opportunities in line with campaigns, brand tone, and organisational priorities.

• Conduct A/B testing and other optimisation experiments on social media content, formats, and ad creatives to identify best practices for engagement, reach, and conversion.

• Work with colleagues to integrate campaign and fundraising objectives and develop social media strategies (organic and paid for campaign impact) that deliver against both.

• Actively championing anti-racist values – tailoring your approach to those with different perspectives, and helping Greenpeace to reach a broader more diverse audience.

About you

We’re looking for someone with significant hands-on experience delivering and optimising social media strategies that drive measurable impact. You’ll have strong data literacy, a sharp understanding of platform trends and algorithm changes, and a proven ability to turn audience insight into content and campaign performance. You should bring both analytical rigour and creative judgement, with the ability to make content yourself when needed.

Ultimately, you'll help Greenpeace UK maximise the reach, engagement and mobilisation power of our social channels, growing the audiences that matter and converting attention into campaign impact.

Essential Criteria for Success     

• Significant experience in managing and optimising social media campaigns (paid and organic) for marketing or campaigning, with a proven track record of driving measurable results in audience acquisition and conversion.

• Experience in using social media for audience research and testing messaging/framing to identify effective communication strategies.

• Highly data literate, with a strong analytical mindset and the ability to interpret complex datasets and communicate performance insights clearly.

• Proven experience managing the day-to-day delivery of social media channels, including scheduling and prioritising content, maintaining platform oversight, improving workflows, and creating effective platform-first content.

• Experience with content tagging and data hygiene best practices for accurate social media measurement.

 We give you:

You’ll be encouraged to develop both personally and professionally, taking advantage of the wide range of learning and development opportunities available to our staff. We offer great benefits such as a generous pension scheme, subsidised lunches, free yoga and a wealth of well-being resources, just to name a few.

Take a look at our Work for Greenpeace pages to find out more about what it’s like to work for us and why you should apply.

To Apply

Visit external partners’ Future Heads website for information on how to apply.

Greenpeace UK is an inclusive and diversity-friendly employer. We value difference, promote equality and challenge discrimination, enhancing our organisational capability. We welcome and encourage applications from people of all backgrounds and do not discriminate on the basis of disability, race, colour, ethnicity, gender, religion, sexual orientation, age or any other category protected by law

Our commitment to diversity:

We acknowledge that people from certain backgrounds are under-represented in environmental and campaigning organisations and we’re committed to doing what we can to correct this.

One of our Anti Racism Plan objectives is to proactively achieve stronger representation of people of colour, particularly within leadership positions, and we have recently published ambitious race representation targets. 

As part of our commitment to increasing representation of people from underrepresented communities in the environmental sector, we are piloting a Guaranteed Interview Scheme (GIS) as a new approach to make our recruitment more equitable. If you identify as a person of colour, you can choose to opt in to the Guaranteed Interview Scheme.

We will be aiming to offer everyone who opts into the scheme and meets the essential criteria a first stage interview. While we fully intend to honour this, exceptionally high application volumes may affect our capacity. If so, we will communicate clearly and keep candidates informed as we continue to learn and improve.

Closing date: Sunday, 3rd May 2026 (23:59)

Interview date: w/c Monday 25th May 2026