Senior Direct Marketing Executive

Senior Direct Marketing Executive (Retention)

Salary: £48,396- £55,644 per annum + benefits

(We normally offer a starting salary at the start of the range)

Based: Islington, London – hybrid working

Closing date: Monday 27th, April 2026

Location: Islington, London. Our hybrid working model enables us to enjoy the benefits of both office based and remote working. We ask that staff work from the office in Islington 40% of their time each week as a minimum. Reasonable adjustments as well as specific office based needs will be considered for those with long term health conditions and disabilities.

Greenpeace UK is an independent national/regional organisation within the global Greenpeace campaigning network, which acts to change attitudes and behaviour, to protect and conserve the environment and to promote peace. The global network of Greenpeace organisations comprises 26 independent national/regional Greenpeace organisations with presence in over 55 countries across Europe, Africa, the Americas, Asia and the Pacific, as well as a coordinating and supporting organisation, Greenpeace International.

This Senior Direct Marketing Executive role is perfect for a retention marketer passionate about engaging people to support our mission to halve emissions and restore biodiversity. You will support the development of specific strategies and be responsible for the development and implementation of complex fundraising campaigns designed to develop and retain individual supporters, through a range of channels and products.

You will use your experience in direct response to lead on the development and delivery of the retention (multi-channel) and upgrade (mail and SMS) strategies.

You will achieve this by:

• Leading complex multi-channel DM campaigns

• Analysing and interpreting campaign performance data across multiple channels, drawing out meaningful insights and translating them into clear actions and recommendations

• Setting up campaign tracking and working collaboratively with data and insights teams to shape and act on strategic analysis

• Leading and developing engagement communications that enhance supporter experience

• Managing competing demands across multiple projects with limited capacity, including making and communicating prioritisation decisions and see tasks through to a clear outcome.

• Successfully bring others round to your point of view, using skills in persuasion, clear communication, and navigating different perspectives constructively.

• Actively championing anti-racist values - tailoring your approach to those with different perspectives, and helping Greenpeace to reach a broader, more diverse audience.

About you

You will love autonomy and will enjoy working collaboratively across the fundraising department and wider organisation. You’ll be a retention specialist with plenty of experience leading digital and traditional direct marketing programs and you’ll be able to take a strategic approach to delivery, independently taking on key areas of the retention and upgrade programmes.

You’ll be fully responsible for planning and assessing the fundraising campaigns that you lead, and you’ll be focused on optimising performance to deliver income and a retained and loyal base of supporters to power our fundraising and our campaigns. You’ll draw on key retention metrics and you’ll have our supporters at the heart of your decision-making to inform stewardship.

Essential Criteria for Success

• Leading complex multi-channel direct marketing campaigns - Proven, hands-on experience in strategising, developing, and leading complex, multi-channel direct marketing campaigns that steward, retain and develop regular financial supporters. Specifically through mass email campaigns, digital journeys and retention mailings.

• Deliver an exceptional supporter experience - Experience leading on the development of engaging communications that enhance supporter experience

• Data analysis and planning - Able to analyse and interpret campaign performance data across multiple channels, drawing out meaningful insights and translating them into clear actions and recommendations.

• Experience supporting planning and budgeting processes - Support the annual planning and budgeting process, and ongoing forecasts for relevant areas of the fundraising programme.

• Organisation and prioritisation - Proven ability to manage competing demands across multiple projects with limited capacity, including how they make and communicate prioritisation decisions and see tasks through to a clear outcome.

• Collaboration and influence - Able to demonstrate a time they have successfully brought others round to their point of view, showing skills in persuasion, clear communication, and navigating different perspectives constructively.                                                                                           

We give you: 

You’ll be encouraged to develop both personally and professionally, taking advantage of the wide range of learning and development opportunities available to our staff. We offer great benefits such as a generous pension scheme, subsidised lunches, free yoga and a wealth of well-being resources, just to name a few. Take a look at our Work for Greenpeace pages to find out more about what it’s like to work for us and why you should apply.

Our commitment to diversity:

We acknowledge that people from certain backgrounds are under-represented in environmental and campaigning organisations and we’re committed to doing what we can to correct this.

One of our Anti Racism Plan objectives is to proactively achieve stronger representation of people of colour, particularly within leadership positions, and we have recently published ambitious race representation targets. 

As part of our commitment to increasing representation of people from underrepresented communities in the environmental sector, we are piloting a Guaranteed Interview Scheme (GIS) as a new approach to make our recruitment more equitable. If you identify as a person of colour, you can choose to opt in to the Guaranteed Interview Scheme.

We will be aiming to offer everyone who opts into the scheme and meets the essential criteria a first stage interview. While we fully intend to honour this, exceptionally high application volumes may affect our capacity. If so, we will communicate clearly and keep candidates informed as we continue to learn and improve.

To Apply

For further information including the job description, please download the applicant information pack. Please ensure to save this file to your computer for future reference. Once the job listing has closed you will no longer be able to access it online.

We recommend taking a look at this document that contains top tips for filling out your application, complied by our recruitment team.

If you have any questions, please email us at huk@greenpeace.org. Please note that this email address is only for information. All applications have to be filled out on the website and cannot be submitted via email.

Greenpeace UK is an inclusive and diversity-friendly employer. We value difference, promote equality and challenge discrimination, enhancing our organisational capability. We welcome and encourage applications from people of all backgrounds and do not discriminate on the basis of disability, race, colour, ethnicity, gender, religion, sexual orientation, age or any other category protected by law

Closing date: Monday 27th, April 2026