Media Diversification Press Officer

£48,396- £55,644 per annum

(We normally offer a starting salary at the start of the range)

Full-time (37.5h) / Permanent

Based in Islington, London

Greenpeace UK is an independent national/regional organisation within the global Greenpeace campaigning network, which acts to change attitudes and behaviour, to protect and conserve the environment and to promote peace. The global network of Greenpeace organisations comprises 26 independent national/regional Greenpeace organisations with presence in over 55 countries across Europe, Africa, the Americas, Asia and the Pacific, as well as a coordinating and supporting organisation, Greenpeace International.

As Media Diversification Press Officer you will diversify and expand Greenpeace UK’s earned media coverage beyond traditional print and broadcast, enabling our work to reach and engage new audiences in line with our audience strategy and wider organisational objectives. We are looking for candidates who has demonstrable experience of doing this.

Earned Media Diversification Strategy

• Support the Head of Press and Rapid Response in developing a media diversification strategy, in line with our audience strategy and wider organisational objectives

• Identify and pitch Greenpeace stories, campaigns and spokespeople for media partners beyond the daily news cycle - e.g. podcast producers, social-first video teams, digital influencers, digital-native publications, documentary makers.

• Lead delivery of activities in service of that strategy - e.g. setting up internal content-gathering channels, meeting with producers, measuring impact

• Work closely with our digital team to identify opportunities to collaborate with social-first accounts, key influencers and content creators

• Work with colleagues in the UK and overseas offices to co-develop compelling new ideas for features and other long-form content

• Contribute to robust monitoring and evaluation of content reach and impact against strategies

• Coordinate communication and engagement activities around the release of high-profile content featuring Greenpeace, such as documentaries

• Act as a point of expertise for colleagues on working with non-traditional media partners, sharing contacts and learning across the team.

• Support Greenpeace colleagues and partners to ensure accuracy, legal and reputational robustness of co-produced content.

• Build relationships & develop targeted partnerships with a diverse range of media creators and outlets, including those under-represented in mainstream UK media, to ensure Greenpeace stories reach and resonate with key audiences.

Press and Earned Media Delivery

• Coordinate and lead the delivery of media partnerships from initial pitch through to launch, working across internal teams and external producers.

• Build our spokespeople’s public profile by securing interview opportunities for them on podcasts, current affairs programmes and other channels

• Prepare and adapt a range of earned media materials (e.g. press releases, media briefings, partnership pitches) as required.

• Be deployed flexibly to multiple campaigns and rapid response opportunities as part of the agile press office.

• Ensure unified messages and brand alignment across earned media outputs.

• Work in multi-disciplinary contexts to ensure integrated campaign communications.

• Act as the contact point for Greenpeace International media staff as appropriate.

Closing Date: 30th March, 11.59pm
Visit Impact-London’s website to view full details and apply