Direct Marketing Executive

Job description

Direct Marketing Executive

£33,240 - £38,496 per annum

(We normally offer a starting salary at the beginning of the range)

Full-time (37.5h) / Fixed-term for up to 12 months

Islington, London

If you have experience of using direct/digital marketing techniques and taking a lead role in delivery programmes within a fundraising team, this role as Direct Marketing Executive with Greenpeace could be the perfect opportunity.

Greenpeace is an international non-profit global campaigning organisation. Our independence and global reach enable us to stand for positive change through action in order to defend nature and promote peace. We investigate and expose global environmental problems, confront those in positions of power and present alternative solutions.

This is your opportunity to put all your creative, organisational and analytical skills behind one of the great challenges in multi-channel direct marketing fundraising.

You’ll be responsible for delivering a range of fundraising and retention initiatives to increase income and improve supporter loyalty. Your focus will be the start-to-finish management of a variety of projects in order to output a programme of direct marketing communications across channels including digital, mail, telemarketing and email.

This will include significant elements of monitoring/tracking, reporting and budgeting within the Supporter Development & Retention/Fundraising teams, as well as cross-organisational working (e.g. with Supporter Care, Recruitment/Key Relationships, Data & Insight, Digital Campaigning, etc.) and external agency management.

For the full job description please see the applicant information pack.

The role is based in our London office but may be remote initially. As we progress to a hybrid working model you may have flexibility to work from home but will need to commute into our Islington head office on a regular basis.


You'll have:

  • Experience of using direct/digital marketing techniques and taking a lead role in delivery programmes within a fundraising team – backed by a strong commitment to working in a supporter focused environment and communicating our messages.

  • Extensive experience across a range of media including digital, email and print, with the ability to source, brief and manage external agencies and suppliers, working to individual project budgets and monitoring costs.

  • Ability to communicate compelling stories to supporters by email, mail or digital channels, to produce accurate briefs and reports, and to evaluate and amend direct marketing copy and creative/design work.

  • A real enthusiasm for analysis-driven direct marketing, with the ability to calculate key information to judge success of marketing activity (e.g. ROI and Cost per Upgrade), plus a proven understanding of basic statistical techniques.

We give you: The opportunity to continue to develop both personally and professionally, taking advantage of the wide range of learning and development opportunities available to our staff. We offer great benefits such as a generous pension scheme, subsidised lunches, free yoga and a wealth of well-being resources, just to name a few. Take a look at our Work for Greenpeace pages to find out more about what it’s like to work for us and why you should apply.

Our commitment to diversity: Greenpeace UK is committed to providing equal opportunities for everyone regardless of their background. We acknowledge that people from certain backgrounds are under-represented in environmental and campaigning organisations and we’re committed to doing what we can to correct this. We are particularly keen to receive applications from people of colour; people with disabilities; people who identify as being LGTBQIA; people who have a mental health condition; and people who identify as working class now or in the past.

To Apply

For further information, please download the applicant information pack. Please ensure to save this file to your computer for future reference. Once the job listing has closed you will no longer be able to access it online.

We recommend taking a look at this document that contains top tips for filling out your application, compiled by our recruitment team.

If you have any questions, please email us at Please note that this email address is only for information. All applications have to be filled out on the website and cannot be submitted via email.

Greenpeace UK is an inclusive and diversity-friendly employer. We value difference, promote equality and challenge discrimination, enhancing our organisational capability. We welcome and encourage applications from people of all backgrounds and do not discriminate on the basis of disability, race, colour, ethnicity, gender, religion, sexual orientation, age or any other category protected by law.

CLOSING DATE: 9am, 6th December
FIRST INTERVIEWS (virtual): 10th December 

SECOND INTERVIEWS (in Islington office): 14th December