Digital Analyst

Job description

Digital Analyst

£39,696 - £46,140 per annum

(We normally offer a starting salary at the beginning of the range)

Full-time (37.5h) / Permanent 

Islington, London

This is a chance to demonstrate your expert grasp of the principles and practices of digital marketing, using outputs from analysis to drive improvements to campaigning and fundraising.


Analysing data from our supporter engagement campaigns and initiatives – from multiple sources such as CRM, email, web and social media platforms – alongside contextual information such as market research, you’ll provide insights, relevant context, and actionable recommendations that enable us to improve the effectiveness of our engagement programme and drive measurable improvements to metrics around supporter engagement, within resource and budgetary constraints.


You’ll be responsible for the development and continuous improvement of segment- and audience-based management information, analysing supporter engagement actions and other donations to make recommendations on how to deepen supporter engagement and on fundraising tactics, channel mix and segmentation approaches.


Greenpeace is an international non-profit global campaigning organisation. Our independence and global reach enable us to stand for positive change through action in order to defend nature and promote peace. We investigate and expose global environmental problems, confront those in positions of power and present alternative solutions.


For the full job description please see the applicant information pack.


The role is based in our London office but may be remote initially. As we progress to a hybrid working model you may have flexibility to work from home but will need to commute into our Islington head office on a regular basis.

Requirements

You'll have:

  • Knowledge and experience of delivering reporting and working collaboratively with digital marketers, fundraisers and/or campaigners to provide high quality actionable insight, informed by campaign results and analysis.
  • Expertise in Google Tag Manager and Google Analytics, plus experience with CRM, SEM, Google, SEO, Social, email and their metrics.
  • Very good SQL skills with ability to handle complex data structures from multiple sources and different areas (digital, transactional, marketing, etc).
  • Knowledge of data gathering, cleaning and transforming data, plus experience with data QA and troubleshooting.
  • Ideally, knowledge of Tableau or other BI tools, plus experience with customer analytics (churn, lifetime value, segmentation) and experience running statistical analyses using coding language such as Python, R, etc.


We give you: The opportunity to continue to develop both personally and professionally, taking advantage of the wide range of learning and development opportunities available to our staff. We offer great benefits such as a generous pension scheme, subsidised lunches, free yoga and a wealth of well-being resources, just to name a few. Take a look at our Work for Greenpeace pages to find out more about what it’s like to work for us and why you should apply.


Our commitment to diversity: Greenpeace UK is committed to providing equal opportunities for everyone regardless of their background. We acknowledge that people from certain backgrounds are under-represented in environmental and campaigning organisations and we’re committed to doing what we can to correct this. We are particularly keen to receive applications from people of colour; people with disabilities; people who identify as being LGTBQIA; people who have a mental health condition; and people who identify as working class now or in the past.


To Apply

For further information, please download the applicant information pack. Please ensure to save this file to your computer for future reference. Once the job listing has closed you will no longer be able to access it online.

We recommend taking a look at this document that contains top tips for filling out your application, compiled by our recruitment team.


If you have any questions, please email us at huk@greenpeace.org. Please note that this email address is only for information. All applications have to be filled out on the website and cannot be submitted via email.


Greenpeace UK is an inclusive and diversity-friendly employer. We value difference, promote equality and challenge discrimination, enhancing our organisational capability. We welcome and encourage applications from people of all backgrounds and do not discriminate on the basis of disability, race, colour, ethnicity, gender, religion, sexual orientation, age or any other category protected by law.


CLOSING DATE: 9am, 6th December 2021
INTERVIEWS: W/c 13th December 2021