Audience Research and Insight Analyst

£48,396 - £55,644 pa + Benefits (We normally offer a starting salary at the start of the range)

Full-time (37.5h) / Permanent

Based in Islington, London – hybrid working (40% in the office, or as required by business needs)

Greenpeace UK is a global movement of people passionate about defending the natural world. Independent from governments, corporations, and political parties, we are funded by individuals—giving us the freedom to challenge power and drive real change. From our beginnings in 1971, to operating in over 40 countries today, our mission remains urgent: to secure a greener, healthier, and more peaceful planet for generations to come.

Public Fundraising is Greenpeace UK’s largest income stream, generating £20 million annually. With a £5 million investment budget, we bring thousands of new supporters into our movement each year through digital-first acquisition, face-to-face fundraising, and targeted multi-channel engagement.

Overall Purpose of the Job

To deliver high-quality audience research and insight that enables Greenpeace UK to understand external audiences and translate that understanding into more effective campaign and fundraising strategies. Working as part of the Insight and Analytics team, the postholder will design and deliver or commission research, maintain ongoing landscape and social listening intelligence, and act as a knowledgeable partner to internal teams, helping to translate evidence into strategy and ensuring that audience insight shapes Greenpeace UK's work.

Audience and Market Research

• Contribute to research design alongside the Market Research Lead, and other senior colleagues, bringing analytical expertise to shape sampling and research approaches that are ethical, rigorous, practical, and fit for purpose

• Analyse and interpret quantitative and qualitative research findings, translating data into clear, relevant, and actionable insight

• Conduct secondary research and evidence synthesis, drawing on published polling, academic literature, sector reports, and other external sources to build a contextual understanding of topics of importance to the organisation

• Support the management of external research agencies including developing briefs, reviewing outputs, and flagging issues

• Design and maintain a regular survey programme of Greenpeace UK's supporter and volunteer audiences, developing questionnaires that build consistent, comparable data over time while remaining sensitive to changing organisational priorities

• Apply best practice questionnaire design principles across all primary research, ensuring surveys are well-structured, unbiased, appropriately scaled, and likely to generate data that answers the research question

Campaign Insight and Audience Strategy

• Work responsively and proactively with Campaign Co-Leads and other stakeholders to understand their research needs, shape well-defined briefs, and deliver insight that is fit for strategic purpose

• In collaboration with colleagues in the Insight and Analytics as well as Data teams, scope and develop analytical products such as dashboards that will help Campaign teams develop a consistent understanding of the impact of their work

• Deliver rapid-turnaround audience insights to support live campaign moments - including social listening analysis, pulse surveys, or secondary research synthesis - providing the evidence teams need to make timely decisions

• Act as the internal champion for Greenpeace UK's audience segmentation model, helping teams to understand it, apply it to their work, and draw meaningful conclusions from it

• Help translate the segmentation model into team and project-specific contexts, adapting findings to campaign areas, supporter journeys, or organising strategies, while maintaining necessary consistency across applications

Social and Landscape Intelligence

• Maintain ongoing awareness of the external landscape, including Greenpeace UK’s brand awareness, public attitudes, social and political trends, and the wider environmental movement based on existing brand monitoring, social listening, secondary research, and other relevant published information

• Design and run social listening queries, monitoring how Greenpeace UK and its campaign issues are being discussed publicly, identifying emerging opportunities and risks, and translating findings into concise, usable insight for the relevant teams

• Support Campaign teams in monitoring the external environment in a way that enables the team to respond quickly when campaign-relevant moments emerge

• Integrate findings from external sources alongside Greenpeace UK's own data to provide a rounded picture of the contexts we operate in

Communicating and Embedding Insight

• Produce clear, compelling reports and presentations that make research findings accessible and usable for non-specialist colleagues

• Build effective working relationships with key internal partners, developing a deep understanding of their strategic contexts, anticipating their research needs, and ensuring insight is applied to real decisions 

• Develop and maintain clear and well-designed research dashboards and data visualisations that make insight accessible and easy to interrogate for non-specialist colleagues

• Build colleagues' confidence in using audience insight by acting as an accessible, knowledgeable partner, beyond supplying research outputs

• Archive and organise completed research in a way that makes it easy for colleagues to find and apply past insight

Closing date: 05/05/2026 at 9am.

First stage interviews: week commencing 11/05/2026.

Second stage interviews/task: week commencing 18/05/2026

Visit Charity Peoples website to view full details and apply.